Broad claims like ‘the most potent,' ‘from the best source,' or ‘the highest quality,' are simply not sufficient to put consumers’ minds at ease. We need to know whether clean, organic (or otherwise sustainable) farming practices are in use with hemp crops selected for product creation.
Priority: Clean CBD hemp
Organic certification is a virtually foolproof way to ensure that CBD products are truly free of residual toxins common to agriculture: pesticides, herbicides, heavy metals, GMOs, and synthetic fertilizers/soil additives.
We also look for the region in which the plants originate; certain regions like Northern California, Colorado, and Scandinavia tend to have higher quality control and more experienced growers. We are thrilled when we learn of a company using high-CBD hemp cultivars – and even more so when they speak of biodynamics or regenerative agriculture.
With CBD oil, geography plays a big part in quality. Industrial hemp grown domestically in the US and organic operations in Europe usually get the green light. What we are wary of is sourced hemp material from areas like China, where pesticide use is rampant and quality is known to be inferior. Not to mention, importing hemp versus getting it domestically (better yet, locally) is worse on the carbon footprint.
To earn the Quality Badge, CBD companies must provide their method of extraction. CO2 extraction and ethanol extraction are clean and among the most common. We generally will not award the Quality Badge to brands who use noxious chemicals like butane or propane to extract their CBD oil. The only loophole is the ever-important residual solvents test. If a CBD brand can prove with a third-party lab report that their cannabidiol is free of residual solvents, that suffices for the second requirement of this Badge.
A primary concern we have at COR is ensuring we do our best to promote the health and well-being of all those with whom we co-inhabit the Earth. This passion for optimal health is why the criteria for the Safety Badge are perhaps the most rigorous of the lot.
Priority: Detailed and recent certificates of analysis
We look for a company to publish full certificates of analysis (CoAs) for each product/batch that is currently for sale. Simply having a CoA from a batch of source material tested a year ago doesn’t prove anything – except that it’s time to renew your CoAs! Simply claiming to manufacture in a ‘GMP-certified facility’ or claims of ‘high quality’ without evidence will never be sufficient for us.
While this might sound excessive, there is a good reason for such strict policies: the most common contaminants found in cannabis/hemp all have the potential to cause serious bodily harm. This unfortunate reality is why we do our best to inform consumers about which brands can be enjoyed worry-free. Safety first!
The Mission Badge is a tricky one, as businesses don’t often publish a compelling, outright mission statement. However, most CBD companies qualify for this badge, so it is especially troubling when not a single positive intention appears on a company’s website.
Priority: Having a clear mission and/or vision
Although it makes our job easier when companies publish a clear statement of intent, often the motives behind the founding of a company are incredibly difficult to decipher.
Certain phrases like ‘creating the highest quality cannabis medicine possible’ or ‘setting the bar for quality and safety in the CBD industry’ are fine jumping off points for the Mission Badge – but ideally, we like to see something with a bit more gusto.
The Charity Badge is perhaps the best indication that people with hearts of gold are running the show at any given cannabinoid company. If a company clenches the Charity Badge, rest assured that compassion and mindfulness are top priorities.
Priority: Verifiable charity
To be awarded the Charity Badge, we require clear communication from the company as to their charitable endeavors:
CBD Oil Review is proud to partner with Wholistic Research and Education Foundation, a public non-profit (501c3) dedicated to CBD research, education, and advocacy. Wholistic Research and Education Foundation collaborates with philanthropists, corporations, and research institutes to explore how and why CBD may benefit a wide range of health conditions by funding medical and scientific research. Please contact Wholistic Research and Education Foundation directly to learn more about partnership opportunities.
Although this badge is handed out to a majority of the companies we review, it is still an essential qualification we track for CBD businesses. If we see a company offering only the most basic products, with no discussion about advanced techniques or any other discerning factors, they will not qualify for the Innovation Badge – no matter how much a company may claim to be innovative.
Priority: Thinking about the future
There are many ways to go about being innovative. Making progress and advancements is crucial to this industry, and that’s why we award this badge – to try to encourage CBD companies to think outside the box and blaze the trail forward.
Quite a few things will qualify one for the Innovation Badge, including (but not limited to):
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